Because You Care

for your Family

Safe protein that you can trust for everyday meals and family wellbeing. Now you can always give your family save food through premium clean and grain-fed antibiotics residue-free chicken.

With ABF SafeCuts™ Chicken, you can have:

Pride in serving safer protein

Having protein that you can trust and feel safe when serving because you know that the chickens are tested antibiotic residue-free. Where every batch follows a zero-tolerance residue policy with accredited lab testings.

Specially developed for

health-conscious families

Seeking a natural choice that parents are proud to serve their family without compromise on safety.

Meal planning moments becomes Easier, Faster & Safer

Chicken stays fresh up to 5 days at 0 – 4°C. Now, eating chickens with superior taste and texture becomes easy.

The ABF SafeCuts™ chicken are suitable for all type of chicken-related cuisines.

Perfect for traditional and international cuisines.

GO Cage-Free

Our chickens are naturally leaner

because they can stretch their wings

and stay active in airy barns.

GO FREE FROM Antibiotic Residue

Our chickens are naturally leaner because they can stretch their wings and

stay active in airy barns.

GO Free From Added Hormones

Good gut health helps our chickens

digest well so they grow nice

and plump naturally.

GO FREE FROM Harmful HEAVY METALS

All our chicken products are regularly tested

nd certified free from anything harmful.

WHY A DIET WITH LACTO-PROBIOTICS?

This diet helps chickens absorb nutrients better

to keep them strong and healthy.

Certified for your Peace of Mind.

100% Natural Grain-fed Nutrition

Special graded corn (50%) and soya bean meal (25%) are fed for a healthier superior meat taste and

texture with no animal by-products in their feed.

The most common concern that

mothers face are:-

A growing concern about hidden antibiotic residues and

confusion about meat quality claims

‘Seeking a safe chicken to eat for my family is confusing as I need to know what remains in the meat we eat. I am not so clear about safety standard for chicken.”

- Nurul Aida, 37, Mother, Kuala Lumpur

The ABF SafeCuts™ Chicken is clearly meeting standards you can trust to help solve food safety problem for mothers.

No compromise on food safety.

"Now I am happy to serve my loved ones safe-food every day."

"I am reassured that my family has a safer chicken meal now."

‘YOU ARE BUYING PEACE OF MIND,

NOT JUST CHICKEN’

Safe for Heart Patients

Good for low-cholesterol diets with

heart-friendly minerals and B vitamins.

Safe for loved ones in recovery

Supports healing of the body when extra care in needed.

Safe for Mums in confinement

Supports recovery, breastfeeding, and getting back into shape.

Safe diet for the elderly and kids

Tender and easy to cook into soft meals.

Safe for fitness lovers

Helps build and maintain muscle, helps with calorie control.

ABF SafeCuts™ Chickens solves it all.

‘Made for people with food-safety needs”.

ABF SafeCuts™ Chickens available are:-

  • Whole Chicken Super

  • Drumstick

  • Boneless Breast Cube

  • Boneless Skinless Breast

  • Whole Leg

  • Center Wing

  • Chop

  • Wings

  • Drummet

  • Fillet

 “Creates good eating standards”

Healthy eating starts with clear standard.

With ABF SafeCuts™ Chicken, healthy eating is now clearly defined.

Because healthy eating starts with a clear choice, not complicated decisions.

Recipes

Grilled Chicken with Brown Sauce

(Home Recipe)

Ingredients:-

  • 4 pieces ABF SafeCuts™ Chicken pieces (thighs or breast)

  • 2 cloves garlic, minced

  • 1 tbsp Worcestershire sauce

  • 1 tsp soy sauce

  • ½ tsp black pepper

  • Salt to taste

  • ½ tbsp oil for grilling

Ingredients for Brown Sauce:-

  • 1 small onion, finely chopped

  • 2 cloves garlic, minced

  • 1–2 tbsp butter or oil

  • 2 tbsp flour (to thicken)

  • 1 cup chicken stock or water

  • 1 tbsp Worcestershire sauce

  • 1 tbsp ketchup or tomato sauce

  • Optional: 1–2 tsp brown sugar (for sweetness)

Cooking Method:-

1. Marinate the Chicken
In a bowl, combine minced garlic, Worcestershire sauce, soy sauce, pepper, and salt. Rub over chicken pieces and let rest for at least 30 minutes (or up to 4 hours in fridge).

2. Grill the Chicken
Preheat grill or grill pan over medium‑high heat. Brush grill with oil. Place chicken on the grill and cook 5–7 minutes per side (until internal temperature reaches 75°C / 165°F). Remove and rest.

3. Prepare the Brown Sauce
In a small pan over medium heat, melt butter or heat oil. Add chopped onion and garlic; saute until soft. Sprinkle flour over the aromatics and stir for 1–2 minutes until lightly golden. Slowly add chicken stock while stirring, then add Worcestershire sauce, ketchup, and brown sugar if using. Simmer gently until sauce thickens. Season with salt and pepper to taste.

4. Serve
Place grilled chicken on a serving plate and spoon the brown sauce generously over the top. Pair with rice or salad as preferred.

Simple Chicken Curry Recipe

Ingredients:-

  • 500g ABF SafeCuts™ Chicken (with bones or boneless)

  • 2 tbsp cooking oil

  • 1 large onion, sliced

  • 2 cloves garlic, minced

  • 1-inch ginger, minced or grated

  • 2 tomatoes, chopped

  • 1 tsp turmeric powder

  • 1 tsp chili powder (adjust to taste)

  • 1 tsp curry powder or curry paste

  • 1 tsp coriander powder (optional)

  • 1 cup coconut milk or water

  • Salt to taste

  • Fresh coriander leaves for garnishing

Cooking Method:-

1. Prepare the Chicken
Wash chicken pieces and pat dry. Set aside.

2. Sauté Aromatics
Heat oil in a pot over medium heat. Add onions, garlic, and ginger. Sauté until fragrant and onions turn golden brown.

3. Add Spices
Add turmeric, chili powder, curry powder, and coriander powder. Stir for 1–2 minutes to release the aroma.

4. Cook Tomatoes and Chicken
Add chopped tomatoes and cook until soft. Then add the chicken pieces. Stir to coat the chicken with the spices.

5. Simmer the Curry
Pour in coconut milk or water. Bring to a boil, then reduce heat and simmer for 20–25 minutes, until chicken is fully cooked and tender.

6. Season and Garnish
Add salt to taste. Garnish with fresh coriander leaves. Serve hot with steamed rice or roti.

Testimonials

Amirah

Mother of 3 children, 41 years old,

Johor Bahru

‘I am happy with Harumi brand and will continue buying their ABF fresh chickens.’

Soo Lee

Mother of 2 children, 36 years old,

Kuala Lumpur

Not just antibiotic residue-free farm practices — but verified residue-free chicken. That difference matters.

Anisha

Mother of 3 children, 41 years old,

Seremban

I used to question labels. Now I look for standards. ABF SafeCuts gives me clarity and confidence when I cook for my parents and children.'

Muhammad

Grandfather with 7 grandchildren, 75 years old,

Pulau Pinang

My grandchildren can eat safer food now.'

Harumi Brands Sdn.Bhd.

• Founded in 1986

• Halal-certified manufacturing

• Local & overseas markets

• Launch fully-cooked range of products in January 2026

• A factory with Food Safety System, Certification FSSC22000 V6,

Food Manufacturing

HARUMI Brands is a leading Malaysian company specializing in high-quality, Halal-certified poultry products. From our state-of-the-art facilities in Sitiawan, Perak, Malaysia, we serve both the local and export markets such as the Middle East and Japan.

"Crafted with discipline. Delivered with integrity.

In every process lies intention, and in every chicken,

our promise of consistent superior lasting quality."

Frequently Asked Questions

Q: Is Harumi ABF chicken truly antibiotic residue free?

A: Yes. Each batch undergoes independent laboratory validation to meet zero antibiotic residue detection standards.

Q: Is it Halal certified?

A: Yes. Harumi ABF SafeCuts is JAKIM Halal certified

Q: Where is it processed?

A: In a Malaysian VHM-certified, Halal-compliant food safety facility in Sitiawan, Perak.

Lab Test Result

ABF SafeCuts™ chicken has been proven safe to use with 4 different lab tests that we have conducted since 2024

Heavy Metal Residue

Pesticide Residue

Hormones Residue

Antibiotic Residue

COA ANTIBIOTIC

ABF SafeCuts™ for

Real Standards.

Real Certificates. Real Confidence.

Because You Care,

Choose ABF SafeCuts™ today!

Available in selected MERCATÓ and

Cold Storage outlets now.

Factory Location:

Plot 135 & 136, Kawasan Perindustrian

Lumut, Kg Acheh, 32000 Sitiawan, Perak

KL Depot Location:

No. 26, Jalan Bulan U5/167, Bandar Pinggiran Subang,

40150 Shah Alam, Selangor Darul Ehsan.

Customer Care Email:

[email protected]

Copyright 2025 Harumi Brands Sdn Bhd - All Rights Reserved